Social media management involves creating, scheduling, and publishing content across various social media platforms to engage with the target audience.

It includes monitoring and responding to comments, messages, and mentions to maintain a positive brand image and build relationships.

Social media managers analyze data and metrics to track performance, gain insights, and optimize strategies for better engagement and reach.

They strategize and implement social media advertising campaigns to increase brand visibility and drive conversions.

Social media management aims to build a strong online presence, foster brand loyalty, and generate leads through effective social media marketing strategies.