Email marketing involves sending targeted emails to a group of subscribers or customers to nurture leads, build relationships, and drive conversions.

It allows businesses to deliver personalized and relevant content directly to the inbox of their audience.

Email marketing strategies include welcome emails, newsletters, promotional offers, abandoned cart reminders, and post-purchase follow-ups.

Effective email marketing relies on segmentation, automation, compelling subject lines, engaging content, and clear calls to action.

Analyzing open rates, click-through rates, and conversions helps optimize email campaigns for better engagement and results.